What happened to the real action heroes? Where are people like Steven Seagal, Jean Claude van Damme and Sylvester Stallone? Sure, they are all still making movies, but why do I have to go to a DVD-store in order to be able to watch these flicks, and why can't I catch them in cinemas? Where did things go wrong for the tough guys who packed theaters back in the 90's, and who seemed to be in a new action spectacular every other week?