Lots of new posters released this week. As was almost expected, the posters for the big summer blockbusters are pretty uninspired. The first teaser poster for Fantastic Four 2 didn't do anything for me, while the first poster for Die Hard 4 is even more uninspired. "Let's just put a really big picture of Bruce Willis on the poster and people will flock to see it!" Well, they are right of course, but they still could have made a bit more of an effort to turn the poster into something more special. The poster for Vacancy, on the other hand, is really cool. If you have a creepy movie, you want your poster to reflect this as well as possible. You could then of course put an image of some character from the movie looking scared, but that has been done so many times already. Instead, the designers of the Vacancy poster went for this image, and even though I am normally not that much into horror movies, I'm pretty sure I do want to see this movie. And that didn't even have anything to do with the fact that the name of Kate Beckinsale is on the poster. Or at least almost nothing.
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