Dreamworks thinks animated movies are too much alike

Dreamworks Animation CEO Jeffrey Katzenberg admitted on tuesday that animated movies nowadays are too much alike, which is the reason why several of the movies that were released this year did not do as well as they should have. "The thing I did not anticipate that was more problematic than the volume of product was the sameness of product," Katzenberg said at an investors meeting. "That is what has created a bit of animation fatigue." Hm, didn't somebody else say something in the same vein last week? Anyway, Katzenberg hit the nail on the head, now let's hope that he will do something about it. I'm not sure how long it will take before Dreamworks makes some changes in their animation strategy, since they already have their slate planned out all the way until 2010. Katzenberg also mentioned that Aardman is almost definitely out ("We have agreed to sit down after the first of the year and look at future prospects. Having said that: We're only going to continue in a business where we make money and feel confident about that."), and that he has great confidence in his upcoming movies, particularly Shrek 3 and Madagascar 2, and new property Kung Fu Panda ("It's getting the most enthusiasm of any property we have seen to date").

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